Brands nowadays are very
concerned about their reputation and standing. They give it a considerable
thought on how to project and portray a considerably socially responsible
image. But despite a certain amount of planning is involved in it, many such
ventures still end up looking contrived and artificial in the corporate social
responsibility programs. It can be due to the fact that many of these
initiatives are dressed up in such rhetoric that’s so far-from-original and
having a negative impact on the cause.
